How many times have you sent a cold email and hated it so much because it was met with silence and you did not get the right attention?
We all hate reading bad emails, don’t we?
You will be surprised to see how so many companies fail to send emails that can capture the attention of readers, and blame it by saying cold emailing is dead!
It’s time that salespersons start sending better cold emails.
Let’s first understand what a cold email is?
Cold emails are nothing but messages that are sent to people who never asked for it in the first place. But these are not spam emails and such a comparison with spam can be dangerous to cold emails. Contrary to spam emails, cold emails are created using rules and sent by marketers to potential clients who could benefit from their products. The most important factor differentiating cold emails from spam emails is the fact that the cold emails are created mindfully to intrigue the readers and to catch their attention.
Why is a cold email necessary?
The primary goal of a cold email is to make a good first impression. A cold mail will help to establish a connection with the reader and pave way for a future alliance. A cold email is necessary to convert a prospect into a lead.
How to approach your prospect with a cold email?
Here are 7 Expert Tips to get consistently high hit rate from cold email pitches
#1 Write a Great subject line
A great subject line is the secret ingredient of your cold email. A subject line matters the most and decides whether your mail will gather attention or bites the dust. Without a catchy subject line, the mail won’t even be opened and nothing else matters when the mail is not opened.
Keep the subject line short and real. It should not look like a marketing topic. Add emotion, curiosity, trust, urgency and simplicity into the subject line which can create interest in your potential customers, even before they open your email.
#2 Say No to Generic Salutation
There is clearly no place for generic salutations such as ‘To whomever, it may concern’, ‘Hello folks’, ‘Dear manager’ and ‘Hey there’ in a cold email outreach.
Take the extra effort to find the actual first name, last name and the email address of the people to whom you are about to write the mail. And this is so much easier with different tools such as Hunter and Anymail finder that gives you the email address of the people whom you wish to send an email.
#3 Create Impact with your first sentence
After subject line, the next most important thing that plays a big role in leaving an impact on the readers is the very first line of the email. You should be able to generate enough interest to make them continue reading the mail. You should start the first line by making them the centre point of the discussion. Rather than saying, I am the manager of XYZ company, you should start with a spotlight on the prospect like ‘I noticed that you are using…….”. You can also start straight by referring to their pain points, or by asking a question relating to their challenges.
#4 Take personalizations to the next level
The most memorable emails are always full of personalisation. Just writing a name at the beginning of a mail will not be sufficient. There is a need to add multiple elements of personalisation. When the world is moving towards automation at a high rate, personalizing an email can get you more readers. Establish rapport with the reader using a common interest. Conduct research to know more about the interests of the recipient and this will give you a head start in making your email stand out.
#5 Generate a Good Value Proposition
At this stage, your reader would have found interest to read your mail further, so now’s the time to create the desire for your product offerings. Again it should revolve around the prospect by conveying the benefits that he will get by using the product. Highlight on social proof by giving examples of big companies who use your products. Explain how your product is exclusive by informing the prospect of the cutting edge technology that has been used for the product. This helps to build trust for your products among the prospects.
#6 Powerful Call To Action (CTA)
Here comes the most important aspect of the cold email where you want the reader to perform a specific action. Why did you write the email? What do you want the reader to do after reading the email?
A study has shown that 70% of emails receive reaction within 6 seconds, showing that people would take action on emails quite quickly.
In a cold email, you should be crystal clear and specific on what is expected out of the person after reading the email. Craft your message to deliver the call to action without being highly narrative.
#7 Useful Signature
Finally, draw the attention of readers by adding a signature in your cold email. Yes, adding a signature is important for your cold email. When the reader cannot find the full name, email, website and contact information of the sender, how do you expect the reader to place trust in your mail?
The intention of a cold email is to get a response by clicking on reply or click on the resources that you have offered. Don’t divert the readers into your social profiles and phone numbers or address which is just going to distract from the main message of the email.
Conclusion
Yes, cold emailing is not easy but is it a very crucial aspect of your marketing strategy. Every single day people get numerous emails, and your challenge is to stand out from the pack. Cold email is all about persistence and personalization. Write an email like you are talking to the person in real life and this gives the entire email a warm feeling. Look at how we helped our client generate traction by utilizing a successful cold emailing strategy. Now that you have got an idea about how your subject lines should look like and the value proposition to be added to your emails, you’re halfway there. We hope these 7 tips help you to turn those cold prospects into warm ones.